Cornwall business breaks the US market then turns focus to launch at home

24th October, 2019

Trusted by nearly 60,000 women around the world, MUTU System offers evidence-based exercises to improve pelvic and abdominal symptoms from ‘baby belly’ or diastasis recti to embarrassing leaks, painful sex or prolapse symptoms. The MUTU System programme is a Web App accessible via any smart phone, tablet or computer. Cornish mum of two Wendy Powell created the first MUTU System programme in 2010 after a decade of personal training experience.

Wendy Powell

Her own births and the experience of hundreds of women she’d worked with, made it clear that women were not being empowered with the guidance they needed. Refusing to accept that lack of self-confidence, pelvic floor weakness and a body they did not feel good in was ‘as good as it gets’ after having babies, Wendy set out to serve women better.

 

Armed with years of specialist certified postnatal training expertise and extensive further study, she googled and experimented – learning coding, video editing, e-commerce, and website design. Over the next few years, the programme took shape and evolved, as Wendy steadily gained happy customers and medical endorsements from around the globe.

Mums

Media attention finally followed with reported Royal and celebrity fans, as well as CNN and Fox News in the USA. The American market flourished, emboldened by a US city tour of live masterclasses with Wendy, MUTU Pro™️ fitness instructor certification events and medical recommendations from specialist physiotherapists, sex therapists and even plastic surgeons.

Team MUTU has grown from one woman on a mission, to 12 permanent staff at its Cornish HQ, 2 in America,  a tech team in Canada and marketing agency in California, as well as a growing army of MUTU Pro-certified fitness instructors and trainers. What began as an exercise programme is now a highly engaged, body positive and supportive international community offering a trusted, safe space of education and validation.

Mutu team on beach

Wendy has featured on BBC Radio 4 Woman’s Hour as an expert on pelvic floor exercises and is now working with NHS hospital physio departments, GP surgeries and midwives to bring home a uniquely British focus to MUTU, with the launch of mutusystem.co.uk

MUTU Uk launch

On 5th November, MUTU System will be sharing its new dedicated UK website with the public, allowing British mums to have a more personalised  MUTU experience.

If you are interested in exploring how your  business could benefit from being based in Cornwall, or you want to to find out more information, get in touch with our team today.




Ride the new wave of Cornish mining

21st November, 2019

Our region’s mining history is the stuff of legend. But whether you’re seeking to invest in high-tech metal exploration, or to join a cluster of international mining services businesses, the biggest opportunities lie ahead. Cornwall Trade & Investment will be showcasing this at Mines and […]

Read More



CTI are heading to SLUSH – Do you want to join us?

20th September, 2019

CTI are heading to SLUSH – the world’s leading startup event – taking place on the 21-22nd  November in Helsinki, Finland.  With over 25,000 attendees, 4,000 startups & 2,000 investors it’s an excellent opportunity to network, make deals and secure investment and we want Cornwall’s […]

Read More

Be the first to hear the latest news, releases and stories from the UK's most exciting and innovative region

Workspace

Cornwall’s eclectic mix of work environments offers a variety of opportunities from collaborative seaside co-working spaces through to industrial workshops

See More

Talent

Cornwall’s businesses engage with and attract a highly motivated pool of professionals who are making the most of Cornwall’s unparalleled work/life balance

See More

Finance & Funding

We work closely with various organisations to introduce your business to finance and funding opportunities throughout the region and beyond

See More

Lifestyle

Work hard. Play hard. Live well.

See More

Community

Cornwall is home to a uniquely supportive and collaborative business community, and as soon as you arrive, you’ll feel it.

See More

Location & Connectivity

1 hour to London. 5 minutes to the beach. Up to 330 Mbps

See More

Why invest in Cornwall?

If you’ve got questions about establishing your business here, or if you’d like to find out exactly how we can support you, get in touch today

Find out more