The Export Academy has been launched by the Department for International Trade (DIT) to give new and novice exporters the skills, knowledge, and confidence to start selling goods or services to customers around the world.
The course is free, and you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses, from selling children’s clothes to Spain, to providing PR services for clients in the US.
The programme is designed for owners and senior managers of businesses with a turnover of up to £500,000 and are located in the South West.
You will graduate from the Export Academy with a completed export action plan, enabling you to confidently take your business to international markets. This plan will be developed from everything you have learnt on the programme through the following online events:
You’ll also get:
To super-charge your journey a series of 10 virtual workshops have been developed. Once you register your place on the Export Academy you will be able to book onto one or more of the following workshop titles:
Preparing to do international business: Why export?
Explore the key the risks and benefits of exporting. During this session you will undertake an ‘Export Health Check’ on your business, develop a plan of tailored next steps and discover the specialist support that is available.
Basic Export Procedures
Learning the basics when exporting is key to ensure that you don’t waste time and money. We’ll talk you through some of the key export procedures including customs and legal documentation, tariffs and classifications, contracts, Incoterms® and international payments.
International Market Research / Selection
Where do you start when trying to find an international market for your product or service? This session will take you step by step through the research models you can implement to find the right markets to start selling internationally. You’ll learn how to find good sources of information and we’ll also discuss how to find and prioritise new opportunities.
Export Pricing and Distribution
In this session we will help you get to grips with how to price your products and how to get them to market. We’ll talk about researching markets, pricing strategies, export costings and more. We’ll also touch on routes to market; will you sell directly to consumer or will you use an agent or distributer? Don’t worry, we will cover the pros and cons of each.
Classification, Origin and Valuation
Tariff classification, valuation and origin are core customs procedures and the main pillars for establishing customs duty liability. In this session you will learn about the Harmonized System (HS) tariff, classifying your goods, origin rules and proving origin and finally valuation for customs. We’ll also discuss where you can go for help on each of these elements.
Introduction to Incoterms® Rules
The Incoterms® rules are the world’s essential terms of trade for the sale of goods. When you are exporting it’s important to have a good knowledge of these terms. We will cover why we need them, what they do, what they don’t do and other essentials.
Export Licensing and Controls
There are several reasons why governments aim to control the export of goods, depending on the nature and destinations of the proposed export. This session will give you an overview of the export licencing process, why governments control exports and which goods are subject to them. We will also cover military and dual use goods and you’ll find out if your products are affected.
Whether exporting or not, it is important to ensure that you get paid in full and on time. We will give you an overview of international payment methods, exchange management and using export credit insurance.
Selling Services Overseas Part 1 & 2
Exporting can be very beneficial for companies in the service sector. This two-part session is specifically for services businesses to help you understand the different considerations involved in selling services internationally. We will cover driving interest and finding opportunities, researching new markets, how you’ll deliver, making your business stand out and other key factors to consider.
Visit the Department for International Trade website to sign up.
Find out how Cornwall Trade and Investment can help your business.
Whether you’re looking to locate in Cornwall, or to start exporting beyond its borders, get in touch with our friendly team to talk through your needs.